30-Second Broadcast Spot
Introducing a new kitchen appliance can be tough. Especially, when it does something no other product on the market does. This multi-tastiking, all-in-on device rapid cooks and air fries, at the same time. Our goal was to drive awareness and purchase intent for the Ninja Speedi by simply showing what it can do and how it does it. How it will enable you to make restaurant-quality foods quicker and easier. All in one pot. All in 15 minutes.
AD: Lindsey Cirmotich; ACDs: Cynthia Wolfe & Tony Jenkins; GCD: Jennifer Barclay; Producer: Karen Urquhar; Director: Brian Durnin